
Founded in 1984, HAWAIʻI Magazine has spent more than four decades sharing the stories of the Islands. Originally published in Southern California for 23 years, the magazine became part of aio Media in 2007 and relocated its home to Honolulu. Today, as a locally owned and operated publication, HAWAIʻI Magazine continues its long-standing commitment to thoughtful storytelling that reflects Hawaiʻi’s culture, communities, and sense of place.
Monthly Audience
1M+
Annual Page Views
2.1M+
Annual Website Users
1.2M+
Email Subscribers
60K+ (44% Avg Open Rate)

Rooted in Hawai‘i.
Driven by Storytelling. Powered by Connection.

HAWAI‘I MAGAZINE IS A TRUSTED MULTIMEDIA BRAND connecting travelers, locals and Hawai‘i enthusiasts to the Islands, where authenticity, culture and storytelling meet measurable results for our partners.
Our readers are passionate about Hawai‘i. They are loyal, engaged and eager to learn more about its people, culture and places. They turn to HAWAI‘I Magazine for trusted recommendations and inspiration that guide their travel and lifestyle choices throughout the year.
With a strong and growing digital presence, anchored by our vibrant social media community and robust e-newsletter subscriber base, we deliver targeted access to consumers who are actively planning, dreaming about and engaging with Hawai‘i. Through print, digital, video and social platforms, HAWAI‘I Magazine drives awareness, inspires action and builds meaningful connections between brands and audiences who love the Islands.
Let’s Share Hawaii Together
Leadership
Local leadership shaping HAWAIʻI Magazine’s editorial and business vision.
Traci Rose
Publisher
Grace Maeda
Editor
Connect With HAWAI‘I Magazine
Website
hawaiimagazine.com
@hawaiimagazine
@hawaiimagazine
YouTube
@hawaiimagazine