Frolic Hawai‘i is a digital media brand that celebrates the news, stories and flavors of Hawaii’s vibrant dining scene. Through regularly updated website and social media content, along with branded events, Frolic keeps followers connected to what’s new, must-try foodie picks, and insights from the people shaping Hawaii’s food culture. Launched by journalists and local food enthusiasts in 2010, Frolic reflects deep local knowledge and a genuine love for our local foodie community.

Digital Audience

Over 1 million monthly pageviews on its website

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Job Title

Because Food is Fun.

Your local guide to eating, drinking and enjoying all things food in Hawai‘i.

Frolic Hawaii celebrates the people, places and flavors that make Hawaii’s dining culture so vibrant. Through digital storytelling, social media and signature food events, Frolic highlights the chefs, restaurants and culinary trends shaping Hawaii's food scene while helping residents and visitors discover where to eat, drink and gather.

For food lovers, Frolic cuts through the noise of endless choices by providing trusted local insight and curated recommendations. 

For restaurants and hospitality brands, Frolic offers a platform to share their stories and connect with an audience that is passionate about dining and eager to explore what’s new.

In doing so, Frolic Hawai‘i plays an important role in supporting the local restaurant community while helping audiences experience the richness and diversity of Hawaii’s food culture.

Leadership

Donna Kodama-Yee

Donna Kodama-Yee

HONOLULU Magazine

Publisher

Diane Seo

Diane Seo

HONOLULU Magazine

Editorial Director

Mari Taketa

Mari Taketa

HONOLULU Magazine

Dining Editor

Connect With Frolic Hawai‘i

Website

honolulumagazine.com/frolic-hawaii/

Instagram

@frolichawaii

Facebook

@frolichawaii

YouTube

@frolichawaii

News & Events